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Insights

Sweetgreen Adds Steak To The Menu

The “plant-forward, Earth-friendly” brand will source beef from regenerative farms.

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Melinda French Gates Resigns

Melinda announced she is leaving the Bill & Melinda Gates Foundation.

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Alfa Romeo Names A Car Twice

In an unprecedented move, the company changed the name of the car.

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Bumble Pilots A Bold Second Move

The popular dating app known for women making the first move is rethinking its core feature.

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Open AI Opens The Curtain on Musk

Sam Altman & team's brilliant response to Musk's lawsuit.

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LUNR Lands 'Odysseus'
 Launch

The global audience saw the mission's challenges and its ingenuity.

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Capital One + Discover's $35.3B Deal

Their communications highlighted the WIIFM (what’s in it for me).

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Lyft's Masterclass in Crisis Comms

Lyft’s comms team successfully turned a negative event into a positive one.

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The Real Super Bowl Winner

The communications and marketing teams at the National Football League (NFL) achieved the impossible on Sunday night.

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GW's Class Act In Comms

The George Washington University's President Ellen Granberg and Provost Christopher Bracey win our shout-out of the week.

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Oreos Take The Cake

Russell Dyer and the team at Mondelēz International win our shout-out of the week for their launch of Oreo’s ‘Space Dunk’ cookies!

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Greg Jenkins Joins Firm

Former White House senior communications staff member and journalist brings more than 30-years of experience to the firm.

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Three exceptional leaders

Firm adds more world-class talent to help clients grow their brands & protect reputation.

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Five New Appointments

Nearly 40 people in Miami, New York, San Francisco, Santiago, São Paulo, Seattle, Southern California, Washington D.C. and Zurich.

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USA, Europe and now, Latin America

We are pleased to welcome several additional senior members to the Perceptual Advisors’ team.

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Grows

As we enter 2023, we are thrilled to announce the next phase of our growth with the addition of two talented and highly experienced professionals.

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Ideal Cut

Much like the gemstones they showcase, building this iconic luxury brand required years of performing under pressure.

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Miami

Sometimes infamous, always underestimated.

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Pairing

This seemingly stark contrast just makes sense.

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