Insights
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Sweetgreen Adds Steak To The Menu
The “plant-forward, Earth-friendly” brand will source beef from regenerative farms.
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Melinda French Gates Resigns
Melinda announced she is leaving the Bill & Melinda Gates Foundation.
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Alfa Romeo Names A Car Twice
In an unprecedented move, the company changed the name of the car.
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Bumble Pilots A Bold Second Move
The popular dating app known for women making the first move is rethinking its core feature.
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Open AI Opens The Curtain on Musk
Sam Altman & team's brilliant response to Musk's lawsuit.
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LUNR Lands 'Odysseus' Launch
The global audience saw the mission's challenges and its ingenuity.
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Capital One + Discover's $35.3B Deal
Their communications highlighted the WIIFM (what’s in it for me).
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Lyft's Masterclass in Crisis Comms
Lyft’s comms team successfully turned a negative event into a positive one.
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The Real Super Bowl Winner
The communications and marketing teams at the National Football League (NFL) achieved the impossible on Sunday night.
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GW's Class Act In Comms
The George Washington University's President Ellen Granberg and Provost Christopher Bracey win our shout-out of the week.
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Oreos Take The Cake
Russell Dyer and the team at Mondelēz International win our shout-out of the week for their launch of Oreo’s ‘Space Dunk’ cookies!
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Greg Jenkins Joins Firm
Former White House senior communications staff member and journalist brings more than 30-years of experience to the firm.
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Three exceptional leaders
Firm adds more world-class talent to help clients grow their brands & protect reputation.
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Five New Appointments
Nearly 40 people in Miami, New York, San Francisco, Santiago, São Paulo, Seattle, Southern California, Washington D.C. and Zurich.
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USA, Europe and now, Latin America
We are pleased to welcome several additional senior members to the Perceptual Advisors’ team.
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Grows
As we enter 2023, we are thrilled to announce the next phase of our growth with the addition of two talented and highly experienced professionals.
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Ideal Cut
Much like the gemstones they showcase, building this iconic luxury brand required years of performing under pressure.
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Miami
Sometimes infamous, always underestimated.
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Pairing
This seemingly stark contrast just makes sense.