Insights
Sweetgreen Adds Steak To The Menu
The “plant-forward, Earth-friendly” brand will source beef from regenerative farms.
Melinda French Gates Resigns
Melinda announced she is leaving the Bill & Melinda Gates Foundation.
Alfa Romeo Names A Car Twice
In an unprecedented move, the company changed the name of the car.
Bumble Pilots A Bold Second Move
The popular dating app known for women making the first move is rethinking its core feature.
Open AI Opens The Curtain on Musk
Sam Altman & team's brilliant response to Musk's lawsuit.
LUNR Lands 'Odysseus' Launch
The global audience saw the mission's challenges and its ingenuity.
Capital One + Discover's $35.3B Deal
Their communications highlighted the WIIFM (what’s in it for me).
Lyft's Masterclass in Crisis Comms
Lyft’s comms team successfully turned a negative event into a positive one.
The Real Super Bowl Winner
The communications and marketing teams at the National Football League (NFL) achieved the impossible on Sunday night.
GW's Class Act In Comms
The George Washington University's President Ellen Granberg and Provost Christopher Bracey win our shout-out of the week.
Oreos Take The Cake
Russell Dyer and the team at Mondelēz International win our shout-out of the week for their launch of Oreo’s ‘Space Dunk’ cookies!
Greg Jenkins Joins Firm
Former White House senior communications staff member and journalist brings more than 30-years of experience to the firm.
Three exceptional leaders
Firm adds more world-class talent to help clients grow their brands & protect reputation.
Five New Appointments
Nearly 40 people in Miami, New York, San Francisco, Santiago, São Paulo, Seattle, Southern California, Washington D.C. and Zurich.
USA, Europe and now, Latin America
We are pleased to welcome several additional senior members to the Perceptual Advisors’ team.
Grows
As we enter 2023, we are thrilled to announce the next phase of our growth with the addition of two talented and highly experienced professionals.
Ideal Cut
Much like the gemstones they showcase, building this iconic luxury brand required years of performing under pressure.
Miami
Sometimes infamous, always underestimated.
Pairing
This seemingly stark contrast just makes sense.