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Mondelēz International's Oreos Take The Cake

#ForTheWin: 1/29-2/2

Perceptual Advisors is delivering on the promise of a new kind of communications firm: An all senior-level team, all the time, from strategy to execution. The new year is bringing more remarkable new talent to the firm and with it, new opportunities for clients to draw on deep multi-sector and multi-discipline experience. 

In the spirit of celebrating great work from peers that has caught our attention, we're starting a new series: #ForTheWin. This week's shout out is for Russell Dyer and the team at Mondelēz International for the launch of Oreo’s ‘Space Dunk’ cookies. True to the playfulness of the Oreo brand (and their growing range of special edition cookies), the ‘Space Dunk’ announcement was fun, content rich and visually appealing. The launch was widely covered across mainstream and specialist media and in a smart additional twist, you can buy the cookies and win a trip to the edge of space.

(Disclaimer: Mondelēz International is not a client of Perceptual Advisors LLC)

About the Author

Simon is Senior Managing Director/Head of Corporate Communications Practice with Perceptual Advisors.

He has over 30 years of communication and marketing experience, principally in the global automotive industry. Highlights of Simon’s career include serving in executive marketing and communication positions for Fisker Inc. in California, where he was Senior Vice President Communications, Fiat Chrysler Automotive in Michigan, where he was Chief Communications Officer, Aston Martin Lagonda in the UK, where he was Chief Marketing Officer, Tesla Motors, where he was Vice President of Communications, and Nissan Motor Company based primarily at Nissan's global HQ in Japan, where he was Corporate Vice President for Global Communications.

Simon’s first position was with Ford Motor Company in the UK. In 1998, he relocated to Ford’s global operations in Michigan followed in 2000, as VP communications for Jaguar, Aston Martin, and Land Rover North America. In 2003 Simon joined Nissan North America as VP communications and a year later was moved to Japan to assume the global leadership role. 

Born in Hampshire, England and residing in Southern California, he holds a degree in Geography from the University of London and is a Fellow of the Royal Geographical Society.