Nikki Karani

Managing Director / Brand & Communications, EMEA

Based in Zurich, Nikki is Managing Director of Brand & Communications for Perceptual Advisors in Europe.

Nikki is a senior communications, marketing, and branding executive with experience in a range of B2C and B2B industries. Nikki loves to build strong brands through sharp strategies, impactful content, and memorable storytelling and is particularly excited when the challenge is global and complex. Getting to the heart of a brand to identify its unique DNA, build an emotional connection with stakeholders and imbue it with purpose often isn’t easy, but Nikki is always up for it.

Nikki’s two-decade agency career at Young & Rubicam in New York, Barcelona and Paris culminated in managing the Danone Dairy business in over 50 countries as Global Account Managing Director. In-house positions in Switzerland then followed, including heading global marketing at flavors and fragrance leader Givaudan, content management at Rolex, and marketing communications at a start-up.

A citizen of the world, Nikki is multilingual and has a Master of Business Administration (MBA) in International Management and a Master of Arts (MA) in International Relations, both from Yale University.