Michela Ratti

Partner / Head of EMEA

Based in Zurich, Switzerland, Michela is Head of EMEA at Perceptual Advisors where she oversees all client work in EMEA. A creative catalyst and gifted storyteller, she has spent a rich career in reputed multinational organizations learning to build billion-dollar brands from the ground up. Her ambition is to help brands find their greatness, building emotional connections and relationships between brands and their stakeholders.

An engineer by training, Michela started her career in New Product Development at Procter and Gamble, working her way through the ranks to become Chief Communications Officer of their Prestige Beauty Division.

Michela has held senior Marketing and Communications roles in various businesses including serving as Communications Lead for eBay Europe, Middle East, and Africa, CMO of Salvatore Ferragamo and SVP Marketing Communications at Swarovski.

Fluent in multiple languages, Michela has a fascination and strong understanding of what drives human behavior and has been able to use these skills to drive impressive results in companies that have needed to rebrand or reposition themselves, companies going through significant growth through M&A, or companies that needed to find their purpose and relevance.