Lucia Ugarte del Campo

Managing Director / Social Media & Influencer Platforms

Lucia is the Managing Director of Social Media and Influencer Platforms with Perceptual Advisors. Her career includes Communications Director, TV Host, Influencer, and Social Media Expert. She was Latam Director of FWTV. She is the CEO of Chicas Guapas TV, a successful digital platform reaching more than 160 million people monthly. Lucia authored the best-seller book “Yo Jefa”. She is frequently invited as a guest speaker, juror and digital marketing teacher at Universidad Catolica Argentina and Florida International University. Lucia is a well-known news reporter for America TV, A24, UCL and Univision. She has created successful marketing campaigns for Macy’s, Givenchy, Kenzo, Sisley, La Prairie, IHG, Mido Watches, Baume Et Mercier, Coach, Asics, and Americas Food and Beverage Show, among others.