Daniela Polk

Managing Director/ Head of Entertainment Division & Consumer Marketing

Daniela is Managing Director and Head of Perceptual Advisors’ Entertainment and Consumer Marketing Division. She is a seasoned marketing and communications strategist with expertise in the entertainment, health and wellness and consumer products, with significant hands-on experience in the start-up space. Throughout her 25-year career Daniela has created innovative content for television productions (including branded integrations and product placement), marketing initiatives, social media/digital content, and public relation communications.. 

Daniela has deep expertise in clearly identifying a target market, articulating competitive advantages, and creating powerful messaging, from strategic development of ideas through their tactical implementation. 

With an extensive track record in the entertainment industry, Daniela has worked as a producer on numerous television shows, and is an industry leader in sourcing, creating, and executing brand integrations, sponsorships, and licensed product/promotion deals for major network television properties. She has produced and has been a brand and integration consultant for a multitude of shows on the Style Network, E! Network, NBC Universal, Fremantle Media/CBS and Netflix. Her written work has been published in Health Magazine, Ocean Drive, LA Confidential, Variety, The Miami Herald, and The Dallas Morning News. 

Daniela is a dual citizen of Mexico (as well as the US) and speaks Spanish. She graduated from The John Hopkins University with a Bachelor of Arts in Fiction Writing, Film Criticism and Latin American Literature. She currently resides in Los Angeles, California with her family.