Dan Tarman

Co-Founder & Managing Partner

Dan is a seasoned marketing and communications professional. He co-founded Perceptual Advisors with Claudia Gioia based on their shared belief that our work is—and must be—an instrument of business strategy, not an end unto itself. In his current capacity, Dan serves as the outsourced Chief Marketing Officer for several Perceptual Advisors clients, working directly with company founders and CEOs to craft and execute marketing and communications strategies geared to drive revenue and optimize profitability.

During his career, Dan has held several senior executive roles, including serving as Senior Managing Director with Teneo, a leading global consulting firm, where his clients included Softbank Vision Fund, Delta Airlines and Activision-Blizzard, among others. His corporate roles have included serving as SVP/Chief Communications Officer at eBay where he was responsible for the company’s brand strategy and all global communications. He also served as the Chair of eBay.org, the company’s charitable foundation.

Previously he was Managing Director of Corporate Communications & Brand Marketing at Countrywide Financial Corp, and Senior Vice President of Issues Management and Public Affairs at VISA. Dan also led the corporate and financial practice in the western U.S. for Burson-Marsteller, one of the world’s largest communications consultancies. Before that was the firm’s Market Leader in Miami. Dan also has public sector experience, having served as Vice President and Special Assistant to the President of The Beacon Council.

Dan holds a B.A. from Tulane University, and a Juris Doctorate from the University of Miami School of Law.