Claudia Gioia

Co-Founder & Managing Partner

Claudia co-founded Perceptual Advisors with Dan Tarman to develop creative solutions through a rigorous and purposeful strategic process, and execute with a focused and intense approach to delivering measurable outcomes.

Claudia brings her 25+ years of business management and marketing and communications experience. Amongst Claudia’s accolades, she was recognized among the global top 100 most influential people by PR Week and won the iconic Gold Stevie Award for the best Executive of the year in Latin America. Throughout her career, she held positions as President and CEO, EVP at Hill+ Knowlton Latin America, Global Client Leader, SVP Americas at LLYC, Country Manager, Innovation and Technology Chairman, Head of US Hispanic Practice, and Regional Client Leader at Burson-Marsteller (BCW). She led international client work for Nestle, Ford Motors, Intel, Walgreens Boots Alliance, AT&T, Facebook, Allergan, Pfizer, Medtronic, HP, Unilever, Qualcomm, Sony, Accenture, and FedEx amongst others. 

In addition to serving as Co-Founder of Perceptual Advisors, Claudia also leads the firm's travel and tourism practice, drawing on her extensive experience doing country branding for several Latin American countries during her career.

Gioia brings the experience of a multidisciplinary career, which started at a noticeably young age in the advertising industry at J. Walter Thompson. Later, she founded Im-Pulsar editorial group in a joint effort with the National Institute of Agro-Industrial Technology to develop specialized content to keep the agricultural industry abreast of innovations in various fields.

She holds a BA in Education and Psychology and is certified by the University of Yale and the Chinese School of Business -CKGSB- in Global Digital Branding, by the University of Virginia in Digital Transformation, in Entrepreneurship by Wharton School, and the Scotwork Institute in Negotiation Skills.