Christian von Alten

Managing Director/ Consumer Goods Practice Head / EMEA

At Perceptual Advisors, Christian leads the Consumer Practice for EMEA. He is an accomplished executive with a proven track record of driving growth and digital transformation across the consumer goods and technology sectors. As an Independent Advisor, he leverages his extensive expertise to support technology companies in developing solutions for the consumer goods industry and to guide digital transformation projects for consumer goods companies.
His tenure at Microsoft Switzerland was marked by significant success, notably in cultivating a strong partnership with Nestlé. He elevated Nestlé to become Microsoft Switzerland's second-largest customer, driving substantial growth in Cloud, AI, and Modern Work solutions. Prior to Microsoft, Christian held key leadership roles at Google Switzerland, managing strategic partnerships for Google Shopping, and at Mondelez International, where he directed e-commerce operations across Europe, achieving significant P&L growth.

His career also includes a substantial period at Nestlé, where he held various global and regional positions, including leading marketing communications for Nescafé Dolce Gusto and managing the brand's business across numerous countries is Asia and Oceania. His experience encompasses marketing positions at Nespresso, in particular in product innovation, and CRM, consistently delivering double-digit growth. His expertise includes brand marketing, international market launches, strategic partnerships, and a strong focus on digital transformation.