Beatriz Pedrosa-Guanche

Managing Director / Marketing Communications

In her role as Marketing Communications Managing Director for Perceptual Advisors, Beatriz advises clients on media strategy and other marketing efforts. She is an award-winning marketing and communications executive best known for transformational storytelling. She leads narratives with a keen eye for authenticity and relevance. She’s a champion of strategic and forward-thinking programs to create savvy campaigns leveraging comprehensive experience across B2B, B2C, agency and corporate. 

She has served in several high-impact, senior positions, most recently at Univision Communications supporting the network’s high-profile merger with Groupo Televisa, worth $6B. She’s also held senior roles at Apple, Burson-Marsteller, Brazil Telecom, and Verso Technologies. Notably, during her tenure at Apple, she led the communications team that catapulted via high-impact media and influencer coverage Apple’s first hyper-local Carnaval campaign which was later recognized by Ad Age as “Best of the Year” as well as, Apple’s 1st “shot on iPhone”, trans-gender cover for Vogue, Brazil.

Beatriz’s teams have also been awarded the Holmes Gold Sabre Award for “Latin American Campaign of the Year,” the prestigious “Whipped Cream Awards” for the Ford EcoSport launch in Brazil and named “Best Partner” by Sony PlayStation.

Beatriz holds a Master of International Business Administration from Nova Southeastern University.